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Lockheed Martin Corporation - Business Snapshot & SWOT Analysis - Updated Jan 2012

$125.00

Lockheed Martin is the world’s largest defence contractor by revenues. The company is a leading aerospace manufacturer and producer of global security and advanced technology systems. Lockheed Martin was formed in 1995 by the merger of Lockheed with Martin Marietta and generated about US$ 42.73 billion as revenues in 2008. It is headquartered in Bethesda, Marylandand generates about 83% of its total revenues by selling advanced systems & technologies to the US Government.


 

SWOT Analysisis a framework used extensively for an assessment of the internal as well as external business environment as part of the strategic or corporate planning process. The framework generates a snapshot of the firm’s strengths & weaknesses as part of internal environment assessment and opportunities & threats as part of the external environment assessment that aids strategic decision making.

 


This SWOT analysis of the Lockheed Martin Corporation will be useful for

 

- Strategic decision making process at any level

- Assessment & evaluation of the firm’s responsiveness to the external environment

- Identifying areas where strategic changes & improvements are necessary

- To assess the firm’s change readiness

- Insights into the potential upcoming strategic changes at the firm & market level

- Assessment of the firm’s strategies

 


The analysis will be essential for those having strategic interest in the company's operations.


Table of Contents


Business Snapshot:

 

a) Founded

b) Headquartered

c) Business Segments

d) Products & Services Portfolio

e) Key Competitors

f) Employees

g) Revenues

h) Market Capitalization

i) Geographic Locations

j) Key Management Officials

k) Shareholding Structure


 

SWOT Analysis:

 


- Sources of Strengths

- Areas of Improvements

- Opportunities to Capitalize on

- Threats to Counter or Overcome


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